Product Strategy & Platform Development
Mobile App Engineering (Customer + Partner)
UX/UI Design
Cloud Infrastructure & DevOps
Partner Onboarding Systems
Analytics & Reporting
Aggregator Platform (Web + Mobile)
Partner Garage Dashboard
Real-Time Vehicle Tracking & Service Management
trusted partner garages onboarded within the first 12 months
average customer app rating based on verified reviews
repeat customer rate achieved within just 6 months
lower service cost compared to traditional OEM workshops
The car servicing market in India is largely fragmented, dominated by unorganized local garages and expensive OEM-authorized centers. Pleasant Roadways set out to change that—combining the reliability and quality of organized service centers with the affordability and accessibility of local garages.
Their mission? To bring trust, transparency, and tech-driven convenience to vehicle owners. Inspired by the need for better car servicing solutions, Pleasant Roadways built a hyper-local service aggregator—designed for scale but optimized for everyday drivers.
From standardizing pricing and quality to offering real-time updates, doorstep pick-up, and warranty-backed repairs, the company reimagines what after-sales car care should feel like. Today, it’s not just helping customers save time and money—it's also empowering neighborhood garages to thrive in the digital era.
Before launching Pleasant Roadways, the team at Pleasant Roadways identified several significant friction points in India’s car repair ecosystem. The market was highly fragmented, with vehicle owners often relying on word-of-mouth or trial-and-error to find trustworthy local garages. This led to inconsistent service quality and a lack of transparency, as pricing varied widely and customers frequently doubted the authenticity of spare parts and the value of services provided.
Most local garages operated offline, offering no online booking, service tracking, or customer support tools, leaving the digital experience severely lacking. Additionally, independent workshops often had excess capacity but struggled with low footfall and a lack of brand trust. With no standardization in service quality, from workmanship to delivery timelines, the market was clearly in need of disruption. Tech, it seemed, would be the key to transforming this landscape.
Pleasant Roadways built an end-to-end digital platform that connects customers and partner garages through a seamless, trust-centric experience:
Built as a mobile-first ecosystem, the Pleasant Roadways app and website allow customers to book car services in just a few taps. Users can easily choose from a variety of services, including general maintenance, denting/painting, AC repair, and more. Customers can also schedule free pickup and drop for added convenience, and track their service progress in real-time. Additionally, the platform provides easy access to service history, digital invoices, and warranty records, ensuring a seamless, transparent experience from start to finish..
Partner garages across cities are onboarded through a quality audit and equipped with essential tools for smooth operation. These garages gain access to the Pleasant Partner App for job tracking, inventory requests, and performance metrics. They also receive training on customer handling, pricing models, and SOPs, along with tools for digital job cards, payments, and warranty documentation, ensuring seamless service delivery.
Delivering consistency and trust at every touchpoint, Pleasant Roadways ensures that customers enjoy transparent, fixed pricing, genuine OEM or equivalent spare parts, and a service warranty of up to 6 months with every booking. Rigorous quality audits across partner garages further guarantee a high standard of service for every customer.
Designed for seamless performance and scale, Pleasant Roadways’ platform leverages a microservices architecture deployed on AWS cloud infrastructure. This foundation delivers high uptime, fast response times, secure data handling, and enables rapid geographical expansion by easily onboarding new partner garages.
Driving multi-channel revenue growth, Pleasant Roadways’ model combines a commission-based structure on services completed, spare parts margins for partner garages, and subscription offerings such as extended warranties, AMCs, priority support services, and loyalty programs to ensure continuous customer engagement.
The launch of Pleasant Roadways brought measurable impact across both customers and partner garages. In less than a year, the platform successfully onboarded 150+ partner garages across 20+ cities, including metro hubs and emerging tier-2 locations. With a focus on convenience and transparency, the platform drove 40% repeat usage among first-time customers within just six months.
From the customer’s perspective, the value was immediate. Users reported an average of 25% savings compared to traditional OEM service centers—without compromising on quality. The app quickly gained traction with a 4.8★ average rating across stores, thanks to its seamless UX, real-time updates, and trustworthy service experience.
For local garages, the impact was equally transformative. Backed by steady lead generation, training, and tech tools, workshops saw a 35–50% increase in revenue within the first quarter of joining. What was once a fragmented, low-visibility market is now evolving into a connected, high-trust ecosystem—powered by Pleasant Roadways.
With a successful foundation, Pleasant Roadways is expanding its footprint and deepening its offerings:
Pleasant Roadways is focusing on tier-2 and tier-3 city expansion to tap into rapidly growing car ownership in underserved markets.
The platform is enabling electric vehicle servicing by training and certifying partner garages for EV and hybrid maintenance.
AI-based predictive maintenance is being introduced to offer smarter service recommendations based on driving behavior and service history.
B2B solutions are being developed to provide fleet maintenance programs for logistics companies, aggregators, and rental services.
Integrated insurance claims will streamline repair processing through direct partnerships with insurers, fully accessible via the app.
Pleasant Roadways is not just aggregating garages—it’s building India’s most trusted car care ecosystem. One that empowers local businesses, delights customers, and scales with the future of mobility.
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